Why Drupal is growing big?

Drupal is a CMS platform with increasing popularity in web development. It is an open-source CMS that provides a huge number of excellent features which are perfect for creating flexible, scalable, and secure websites. Let’s find out, why Drupal is growing big?

Why Drupal?

Drupal is a platform with one-million users worldwide. It is a CMS platform that can be used freely with any fear of vector lock-in, low cost of implementation due to freely available community codes in huge amounts, and strong and flexible design for the enterprise. Drupal is quite a flexible platform for innovation, speed of implementation, and scalability. Furthermore, Drupal supports the open-source community. 

The Current Landscape

The digital landscapes are changing with time and with this demands for web content management systems (CMSs) are also increasing and thus, need for organizations to fulfill customer needs. These days users expect and demand more personalized messages, more interactive components on web experiences, and high connectivity between devices. Organizations want fast and smooth interactions and user experiences and websites that reach KPIs and business goals. 

Drupal Improves With Experience 

One of the reasons Drupal is growing big and becoming a leader is because it grows better with experience. It is a leader as an enterprise-level CMS platform for complex tasks. Drupal is an excellent tool that improves as the users experience it. 

Proper Web Experience Management System

Drupal is quite different from its competitors which makes it easy for organizations and marketers to use third-party tools. This flexible platform works more like a web experience management system. Unlike others which make you use proprietary automation and analytics tools, Drupal gives you the ability to integrate your favorite choice of customer relationship management (CRM) software into your website. So, Drupal is a great option for organizations that want to integrate third-party technology into their website. 

Customer-Centric and Personalized User Experience

Drupal gives tools that are required to create customer-centric experiences. Your website must meet the needs of your visitors, guiding them to the purchasing decisions carefully from the beginning. 

In today’s market, personalized and customer-centric interactions make each visit to the site feel like their experience has been perfectly designed to meet their individual needs and demands. This is carried across a variety of different channels and made possible based on the user journey. 

How Drupal Leads in User Experience 

Drupal is the best choice among content management systems for the following reasons- 

Personalization- It gives your users an experience that is perfectly tailored just for them. It is created using one of several content personalization modules for Drupal including Personalization Module, Browsing History Recommender, Commerce Recommender, and Context- Menu Block. Options and flexibility- With Drupal there are numerous ways to create excellent user experiences. Some situations need high flexibility like flexible landing pages for particular marketing campaigns, while others need uniform control to create a uniform look adn feel across a particular type of content. The Paragraphs module is great means to achieve this. Enhanced caching capabilities- Drupal is amazing in terms of page loading efficiency and speed. 

Built-in block system- Drag and drop makes you not change the look of text and images on your website. It helps in repeating the same block across various pages, creating a uniform design look. Social media modules- these easily connect online target audiences to social media accounts like Facebook and Twitter from your website with Drupal’s several social media integrations modules. 

Integrates Well With Popular Marketing Tools

Organizations want dynamic content across various digital touch-points, so they require web CMS that focuses on new sales and customer engagement technologies. Drupal is great in the eCommerce sector. It has been seamlessly integrated into the commerce platforms of companies such as Tesla, IBM, Puma, Motorola, etc to increase sales through better customer interactions. The Google Analytics module is a great tool to collect necessary customer data and make alterations to optimize how Drupal interacts and engages with your target audience. 

Drupal is Highly Extensible via APIs

One essential part of modern CMS needs is access to robust APIs. the releases of Drupal 8 and 9 have brought several such robust APIs. 

• The RESTful Web Services API in Drupal 8 supports communication between native mobile iOS/Andriod apps and Drupal site, combination with web services, decoupled Drupal site. 
• JSON:API module helps with serialization and communication via JSON. 
• Render API improves user experience with faster page rendering and better caching protocols. 
• Drupal 8’s Translation API can make language adjustments based on user location.

Furthermore, Drupal API helps to change any architecture with tools and features which improve the experience of customers, admins, and developers.